Our Services
BAR offers a complete spectrum of consumer and business-to-business research solutions using primary and secondary resources. We specialize in qualitative as well as quantitative techniques:
Qualitative Research Techniques:
- Focus groups
- Dial groups
- One-on-one (in-depth) interviews
- Competitor analysis and benchmarking
Quantitative Research Techniques:
Secondary Research:
- Demographic analysis
- Market review and audit
- Lead base analysis
- Segmentation profiling
Using the above resources and techniques, we offer a variety of solutions to suit your needs. Our capabilities include the following:
- Advertisement pre-testing
- Day-after recall studies
- Satisfaction surveys
- Intercept studies
- Usage and attitude studies (with specific emphasis on the real estate market)
- Branding research
- Market demand estimation
- Lifestyle segmentation studies
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